Monday, March 17, 2014

Wessel-Werk EBK 360 Soft Clean Power Head

Soft Clean EBK 360 is Great for Mohawk Carpeting

 The communication between the manufacturers of carpets and those of vacuum cleaners has always suffered, causing their relationship to be a rather dysfunctional one based on an easily identifiable pattern. In fact, it has always been a chase, with the latter constantly fearing being left behind. Every new initiative carpet manufacturers have ever taken has had an immediate response from vacuum cleaner manufacturers. 

Both of them have always been driven by their purpose to respond to the needs of their end users, but they did not seem to realize it for years. In fact, what they did not realize was that they could achieve even greater things if only they communicated properly. Thus, for a very long time, carpet manufacturers would focus solely on making carpets that would lure their customers with better performances, longer life expectancies and more beautiful designs. On the other hand, vacuum cleaner manufacturers would focus solely on improving the cleaning performance of their products. 
Coming back to the cleaning challenges posed by the modern soft carpets, some cleaning equipment manufacturers have had a much easier job than others. Wessel-Werk is a clear example of the privileged position some have benefited from. Their built their entire manufacturing process starting from the EBK 360 power brush, which is their latest proposition in terms of power brushes. In fact, this part has proved to be so much more than that, making a huge impact on the profile market. The reasons are quite obvious. Wessel-Werk’s EBK 360 power brush produces great power to ensure an impeccable cleaning performance on carpets of different heights and does so for prices calculated to suit all end users, regardless of their financial possibilities. Although the response to this power brush was a very good one, the manufacturer decided to improve it even further and designed the Soft-Clean  version, which is now available for sale. As expected, this has led to the introduction of Soft-Clean pieces on canister and central vacuum cleaners alike. Basically, this was that first step that needed to be taken for the two industries to start developing a transparent and fully collaborative relationship which would open new doors for them to serve the best interests of their end users. Somehow, it acted as the push they needed to realize that they often share not only a purpose, but a wide range of other aspects as well which starts at their target demographics., this adversity between the two industries has marked their evolution over time, rising problems on a regular basis for over forty years now. It all started with ASTM and their launch of testing protocols which the manufacturers of commercial and residential vacuum cleaners operating on the profile market at the time took advantage of. This initiative turned vacuum cleaners into the most sought after appliances of the time. However, the advertising campaigns behind them were rather inconsistent with the reality, so the need for a regulatory commission was evident. This led to the foundation of the ASTM F11 Committee on Vacuums, but it lacked objectivity too, issuing standards while ignoring the needs and requests of carpet manufacturers completely. As expected, this stirred quite a reaction from carpet manufacturers, although only a few years later. They set up the Carpet and Rug Institute (CRI) in order to be able to tip the balance in their favor, which they did, first through their cleanability protocols and then through their appearance retention ones. Moreover, they created a rating system and a paid approval system for cleaner manufacturers, thus excluding the cleaning equipment manufacturers from their business. This is the history behind the Green Label program and the Seal of Approval program initiated by the Carpet and Rug Institute back in 2000 and 2005, respectively.

As far as the actual products are concerned, the early 2000s brought along the California Shags which were incompatible with most of the power brushes then available on the market because of the long yarn which usually got entangled around the brushroll. Then, the mid 2000s brought along the frieze carpets. Today, the market is faced with the challenges of ultra-soft carpets which are bigger in every sense but only serve to promote them as a central piece of the market in the long term. In the end, the secret to success is proactivity, especially when it comes to developing new products. However, it is usually threatened by the element of surprise, which explains the overall activity of cleaner manufacturers. The sales numbers are the most eloquent. While they were rather reasonable with the former two types of carpets, they skyrocketed with the latter. In other words, soft carpets have long outrun their predecessors in terms of popularity, which has spread to both consumers and manufacturers. The competition between carpet manufacturers has been fierce over the past ten years with each of them trying to develop the softest carpet. So far, the leader is Mohawk with their carpet design which banks not only on an outstandingly soft texture, but also on durability. As expected, the offer is extremely diversified, soft carpets being available in a wide range of weights, textures and styles. However, the cleaning demands still stand out as the main problem with this new trend in the carpeting industry.

At the same time, though, things are looking up on a collaborative level because of this very problem. The extraordinary challenges posed by the modern soft carpets appear to be the common denominator that can bring the carpet manufacturing and the vacuum cleaner manufacturing industries together. Carpet manufacturers seem to finally understand that they need good cleaning equipment while vacuum cleaner manufacturers are putting much more effort into understanding the demands of soft carpets so as to be able to provide viable cleaning solutions. In fact, the ASTM F11 Committee on Vacuums has initiated a new program on Research/Evaluation of New Floor Covering. What is also impressive in the present context is that the committee has been tackling this collaboration issue directly by integrating a significant number of professionals from various fields, including carpet and vacuum cleaner manufacturing. As already mentioned, this level of collaboration was impossible to achieve a few years back.